FYi is an industrial design studio based in the Coast Range of British Columbia. We specialize in rapid iteration of advanced concept product design.

We work at the intersection of hardgoods, softgoods, and technology. We build tools to drive innovation. We fabricate everything. We create and build the user experience. Perfection is the point that an object becomes functional art, and a product becomes iconic.


Creating something from nothing requires suspending or challenging all assumptions, to think freely about what’s possible.

Evolution naturally improves all things based on need and purpose. Iteration is essentially man-made evolution, to learn, improve and repeat to refine and resolve an idea. Problems will solve themselves if you let them.