Burton x FYi x fragment = [ak]457
Introducing (officially) [ak]457.
What is it? A joint collaboration between Burton Japan, FYi, and fragment… [ak] 457 can be best described as technical equipment for mountain enthusiasts. It’s Function with a capital F. It’s pure backcountry gear. And like many of the best things in life, it’s only available in Japan…
The purpose built [ak] Guide Jacket returns in 2010, with a special limited production run for Japan. We designed this jacket specifically for the working pro’s that spend 100+ days a year guiding the rest of us to the goods. A very small number of the uber-technical guide jackets have hit Tokyo.. and will be very hard to get ahold of without some serious underground connections.
This is just the tip of the iceberg for the 457 program (you have to realize that we are working over 2 years ahead of what’s hitting the marketplace). The 2011 line is already locked, and we’re deep into 2012 currently. Many good things to come… stay tuned to frequency 457.