New Balance 1099

FYi and New Balance have collaborated on a new winter boot, the 1099, releasing at retail this fall. This is FYi’s first commercial footwear project to go to market. We had a great time working with New Balance, and it’s always fun to tackle a design project of something you have never done before. We learned a lot in the process… and who knows what that might lead to in the future. More info coming soon from New Balance.


How to Whip

Get your whip on.


Marshall’s new album RECOVERY is crazy good.

He’s taken his game to another level.

Video after the break


IDEO Design Process

Click the more link to watch a video of the IDEO Design Process

It’s an oldie, but a goody…


Dieter Rams

1. Good design is innovative.
2. Good design makes a product useful.
3. Good design is aesthetic.
4. Good design makes a product understandable.
5. Good design is unobtrusive.
6. Good design is honest.
7. Good design is long-lasting.
8. Good design is thorough down to the last detail.
9. Good design is environmentally friendly.
10. Good design is as little design as possible.

Before Apple there was Braun.
Before Jonathan there was Dieter.

Go Skate Day – Vancouver

Just picked up this vid from Hypebeast..

U2 (the airplane)

James May gets to go for a boot in the Lockheed U2 spyplane. A fantastic documentary by the BBC – it’s worth taking the time to watch(!) The sound quality isn’t great on the first clip (the other two are good). Check it out..


Cheetah Factory Racing

Check the CFR sledneck infomercial..

Cheetah Factory Racing

[ak] Japowder movie.

A new [ak] movie by Neil Hartmann, featuring some epic blower pow riding with Yoshinari Uemura(Ue), Narufumi Yoshimura, Takamasa Imai, Yoshiaki Oka, Shunsuke Hoshino, and Soichiro Tanaka.

Watch the movie(s) after the break