Patagonia Ventura

Jet-set west coast bounce to Patagonia last week to attend the Board of Directors meeting, and work on a few confidential projects. Many good things in the pipeline! That’s all I can say about that. -TR

2012 Patagonia @ Outdoor Retailer

The Patagonia progression continues. The Fall 2012 collection highlights include the Nano Puff Hybrid, which was an FYi driven development, to bring the best of two worlds together and create the ultimate layering garment. Another is the Light Flyer Jacket, which is a Gore-Tex winter trail running shell, which is designed to be worn as a system with the Thermal Flyer blended wool baselayer. The entire H2N0 shell collection also underwent a major redesign for Fall ’12. More details on the latest FYi x Patagonia design collaborations will be posted in the near future. Stay tuned. -TR

2011 Patagonia Super Pluma Jacket

Less is More

Patagonia’s latest less is more message from the NYT. Can read more about it at ‘the cleanest line’.

Patagonia Portland

We dropped in on the Patagonia store in the Pearl District of Downtown Portland. They did an amazing job with the space. This was an extremely rough neighborhood back in the day. Now it’s the best part of the downtown core. -TR


2011 Patagonia Alpine Gore-tex Intro

2011 Patagonia Super Alpine Jacket

The first season of the collaborative design and development efforts of FYi and Patagonia will be hitting retail next month. The 2011 Super Alpine represents the pinnacle of Gore-tex outerwear construction in the form of an Alpine Climbing jacket. We pushed the limits of virtually every construction detail, and then distilled everything down to the simplest possible execution. Fit and ergo’s were also the focus of exceptional effort.

We patterned and built the first generation prototypes in-house at FYi. Followed by multiple development trips between Pemberton and Ventura. We even traveled to Viet Nam with members of the Patagonia design and development team to introduce and help commercialize all the details for production at the factory. Full props to the entire FYi/Patagonia development team for all the hard work that went into achieving one of the best garments to hit the market in years!

Contact PATAGONIA for more information.


Patagonia Snow

Patagonia Music

The Patagonia Music Store is open. Check it out..

Patagonia @ ISPO

The Fall 2011 Alpine Climbing outerwear introduction in Europe.

Patagonia Ventura

We bounced to SoCal this week to work on the development of the Fall ’12 outerwear collection. Coming from B.C., sun and flip-flops are always welcome this time of year!

Patagonia @ Outdoor Retailer

The first FYi designed and developed Patagonia outerwear collection has made it’s introduction at the Outdoor Retailer Winter Market. The return of the iconic Super Pluma and Super Alpine jacket and bib, top the new range of Alpine Climbing outerwear; Which also marks the return of Gore-Tex in Patagonia Outerwear. A nod has to be given to Richard Siberell, who designed the original Pluma and Super Alpine gear back in the early 90’s. We hope our work lives up to the reputation of the originals..

More details to be released in the future.

Patagonia @ FYi

The Patagonia Design Team just spent a week in the neighborhood.

The area made an impact on Eric Rice, who extended his stay to take a full tour of the B.C. health care system.


FYi x Patagonia

Patagonia and FYi have officially kicked off the Fall 2012 design season. A few pics from our recent visit to the tin shed..