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Click on the KNOWMAG ART below and toggle to page 49 to check a short story preview to an ongoing FYi x ENDVR collaboration on board design. Prototype v2.0 is in the works now. Stay tuned for more info. -TR

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Patagonia 2014 @ ISPO

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Cohaesive wins ISPO Gold!

Cohaesive was awarded the ISPO innovation award in for 2014, with a unanimous vote across the entire panel of 60 ISPO judges. After 5 years of hard work, sweating every detail, it IS nice to get some industry recognition that what you’ve been working on is a worthy objective. Big congratulations to the whole development team at FYi for all the great work in achieving such an elegantly simple solution, and in being the first to be able to commercially laminate ‘operative components’ directly to textiles! -TR

Black Diamond + Cohaesive

A short video introduction to Cohaesive produced by Black Diamond. Stay tuned. More info to be released soon.

Black Diamond + Cohæsive from Black Diamond Equipment on Vimeo.

Patagonia x FYi

Craftsmanship from the inside out. On display at Outdoor Retailer in Salt Lake City.

Cohaesive Embedded Hardware

FYi Designed & Engineered. We are proud to introduce Cohaesive Garment Technologies.

Cohaesive components answer a question the industry wasn’t asking. We build a lot of garments at FYi, and we grew frustrated with having to design garments with conventional hardware solutions. We felt like every other aspect of our garment designs were state-of-the-art. Yet, we were stuck attaching antiquated hardware as if it were an afterthought.

We started questioning everything. We wanted hardware that was integrated into the garment itself. We wanted hardware that was intuitively easy to use. We wanted a modern cord management solution that represents the state of the art in technical outerwear construction. What we really wanted didn’t exist… so we got to work. 5 years later, we now have what we were looking for. Cohaesive is launching with select leading technical garment brands for the Fall 2014 season. For more information visit

Studio 2.0 Mega-post

Have been too busy to post for quite awhile… Here is a photo-bomb of the latest progress on the new studio!  More to come soon. -TR

The Pistachio Project – the 60/40 prototype

A sneak peak behind the FYi x S/Double 60/40 prototype. This has been an ‘art project’ on slow percolate for some time, playing around with our good friend Shawn Stussy. The S/DBL 60/40 is Shawn’s spin on the classic 60/40, mixed with modern materials and construction tech. Release date and availability (read very limited) are yet TBD. Contact Shawn at S/DBL to get on the list for more info.  -TR


Dropped in on Yasushi Araki at SOPHNET to map out future projects on the FsF Urban Project. FsF is a three-way collaboration of FYi Design x SOPHNET x Fragment Design (F.S.F.). More good stuff in the works! Contact SOPHNET for more information.


The AK457 Guide Jacket started out as a FYi initiative to design a purpose built jacket for working mountain guides. We spent a couple of seasons working with the guides at Baldface Lodge to figure out the functional architecture, and to test and improve the jacket for their needs. At the time Baldface received the entire production run, making them the most exclusively outfitted operation on the planet. A couple of seasons later AK457 was launched in Japan as a premium technical mini-collection, and the Guide Jacket evolved and went back into production. Here is the latest iteration of the Guide Jacket currently offered in Japan. Needless to say, these garments are the most technical AK outerwear we ever worked on. Japan always gets the good stuff!

FYi – Tokyo

A flash trip to Tokyo last week for 48 hrs of perspective…

New Balance 1099

FYi and New Balance have collaborated on a new winter boot, the 1099, releasing at retail this fall. This is FYi’s first commercial footwear project to go to market. We had a great time working with New Balance, and it’s always fun to tackle a design project of something you have never done before. We learned a lot in the process… and who knows what that might lead to in the future. More info coming soon from New Balance.

FYi Hanoi

FYi- back in Hanoi to help with development on another special Patagonia project. Many innovations and truly great products in the pipeline now! A very exciting time for Patagonia Product Development. That’s all we can say until new products are officially released.

FYi Studio 2.0 – chapter 1

Official ground breaking! The process has finally begun. This time there will only be one prototype, and that will be the keeper. It took 3.5 years of site prep, clearing, landscaping, and design to get to this point. I’m pretty sure it will take another 3-4 years before we can say ‘we’re done’. Which will make this our longest running ‘project’ ever. A pic may be worth a thousand words.. to sum it up as a one word understatement… [epic]. -TR