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Patagonia 2016

A few past Patagonia x FYi Design projects that are currently at retail. Would like to give a nod to Richard Siberell for the collaboration on the Super Alpine gasket cuff design that he originally developed for the fishing category. For more information visit


Joe Public

A current Cohaesive write up on Joe Public by Andy Malton.

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Patagonia 2014 @ ISPO

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The Pistachio Project – the 60/40 prototype

A sneak peak behind the FYi x S/Double 60/40 prototype. This has been an ‘art project’ on slow percolate for some time, playing around with our good friend Shawn Stussy. The S/DBL 60/40 is Shawn’s spin on the classic 60/40, mixed with modern materials and construction tech. Release date and availability (read very limited) are yet TBD. Contact Shawn at S/DBL to get on the list for more info.  -TR

PANTONE – The 20th Century in Color

An excellent book on the history of design and color throughout the 20th century.

2012 AK457 Guide Jacket

2011 Patagonia Alpine Gore-tex Intro

2011 Patagonia Super Alpine Jacket

The first season of the collaborative design and development efforts of FYi and Patagonia will be hitting retail next month. The 2011 Super Alpine represents the pinnacle of Gore-tex outerwear construction in the form of an Alpine Climbing jacket. We pushed the limits of virtually every construction detail, and then distilled everything down to the simplest possible execution. Fit and ergo’s were also the focus of exceptional effort.

We patterned and built the first generation prototypes in-house at FYi. Followed by multiple development trips between Pemberton and Ventura. We even traveled to Viet Nam with members of the Patagonia design and development team to introduce and help commercialize all the details for production at the factory. Full props to the entire FYi/Patagonia development team for all the hard work that went into achieving one of the best garments to hit the market in years!

Contact PATAGONIA for more information.

Technical Product Developer for hire at FYi

FYi Design is an advanced product design & development company based in Pemberton, B.C. Canada. FYi is a leading design house in technical outerwear development and industrial design of footwear, backpacks and consumer electronics accessories.

***Update Sept.1, 2011; THIS POSITION HAS BEEN FILLED.***

FYi is seeking a new brilliant member to our small and talented team. We’re looking for a technical developer body with a focus on the full spectrum of the product development process. This position would include creating extensive manufacturing specifications in Adobe Illustrator along with Excel BOMs and any other data capture and formatting for each product we design. The technical developer will also participate in prototype reviews and assist with formatting comments and client / factory communication. It’s important to be self motivated, work well under pressure, and work well in either a team environment, or working independently.

We want you to have a passion for technical products and design. We want you to be driven, dedicated, super organized, excellent communicator, and a good multi-tasker with a knowledge and understanding of technical product materials and construction. Must be super competent in Adobe Illustrator with a good eye for graphic layout, and have a minimum 3 years experience in the technical garment industry.

FYi is a small team working on a broad spectrum of large, challenging projects. We pride ourselves in being very good at what we do. We have very high expectations of ourselves and every member of our team. This is an opportunity to be living in the mountains of B.C. while being part of an extraordinary design & development team.

If you are ready to rise to the occasion, and are excited by this opportunity, please forward your resume and cover letter in pdf format to

TR design diatribe – thoughtful craftsmanship

I usually keep my posts short and to the point. I deviate in the interest of discussing the topic of how design and craftsmanship are related, and ‘misunderestimated’ in society today.
Thoughtfully crafted. This is what is missing in most products today. In recent years the mastery of crafts has been overlooked, homogenized, downsized, and exported. The knowledge of how to make beautiful and useful things today has been almost completely lost in North America. The crafts have been deemed unworthy pursuits in favor of service industry professions, that ultimately produce nothing. How can an entire country cease to continue to produce things of value? Have Americans forgot what the foundation of the country was built on? Does the allure of disposable price points trump the value of something thoughtfully crafted? I think not.
I just came across this video of Steve Opperman from Temple Bags. What a breath of fresh air, which is ironic as it’s only showing dated tools of the trade from the crafted era…

Fancy tools and technology don’t replace a craft, they should only serve to extend it. The ‘state of the ART’ still implies that art should be at the forefront of technological progression. To design at a level that creates functional art, requires a mastery of craft. Mastery of a craft requires the skilled manipulation of materials. Skilled manipulation of materials only comes from many many hours of passionately working hands-on. It’s so simple.. so why is it so complicated?

Culturally, why would we not want to work with our hands to create things of value? Is it more fun to drive a desk, push paper, or work feverishly on a computer all day? I think not. Is it worth losing the ability to create and produce just to procure the lowest possible labor cost? I think not.

Anything worth doing, is worth doing well.

You get what you pay for, and we all collectively pay the consequences of our choices with the net result to our respective national economies. If you are willing to support thoughtful craftsmanship, more companies will be -able- to provide it. You ‘vote’ for your values every time you throw down the platinum card.

‘I think not, therefor I am’.


Burton x FYi x fragment = [ak]457

Introducing (officially) [ak]457.
What is it? A joint collaboration between Burton Japan, FYi, and fragment… [ak] 457 can be best described as technical equipment for mountain enthusiasts. It’s Function with a capital F. It’s pure backcountry gear. And like many of the best things in life, it’s only available in Japan…
The purpose built [ak] Guide Jacket returns in 2010, with a special limited production run for Japan. We designed this jacket specifically for the working pro’s that spend 100+ days a year guiding the rest of us to the goods. A very small number of the uber-technical guide jackets have hit Tokyo.. and will be very hard to get ahold of without some serious underground connections.
This is just the tip of the iceberg for the 457 program (you have to realize that we are working over 2 years ahead of what’s hitting the marketplace). The 2011 line is already locked, and we’re deep into 2012 currently. Many good things to come… stay tuned to frequency 457.

2010 W’s Burton [ak] Flare Down

Designed at FYi; The Women’s [ak] Flare Down incorporates buttery soft premium goose down insulation, with fully seam-taped Gore-Tex shell.
Finally a LZ Down, purpose-built for the ladies.

BTV – Pro sess

Speak to the hand.


2010 Burton [ak] Stagger Jacket

The 2L Stagger jacket just keeps getting better.