Blog
The Pistachio Project – the 60/40 prototype
A sneak peak behind the FYi x S/Double 60/40 prototype. This has been an ‘art project’ on slow percolate for some time, playing around with our good friend Shawn Stussy. The S/DBL 60/40 is Shawn’s spin on the classic 60/40, mixed with modern materials and construction tech. Release date and availability (read very limited) are yet TBD. Contact Shawn at S/DBL to get on the list for more info. -TR
Craig’s new cross…
I had to update this post from a couple weeks ago.. After posting I received a note from Live Metal Studio, that created this appropriately symbolic piece of art in Craig Kelly’s memory. The new memorial cross is a super cool design, all made in metal. The hatch at the base has a perpetual bottle of black label inside for those paying their respects. There couldn’t be a more suitable memorial, in a more suitable location, anywhere on the planet. Nice work Live Metal Studio!
Also a new tribute video produced for the Ultranatural at Baldface, that just aired last week. -TR
Tom Sims Retro World Championships
30 Years ago the first Snowboarding World Championships was held at Soda Springs in Tahoe. That was also the event that Tom Sims built the first [snow] halfpipe ever. Last weekend was the 30 yr. anniversary of that event, which was marked by the Tom Sims Retro World Championships! Legends came out of the woodwork including; Jeff Fulton, Scott Clum, Terry Kidwell, Chris Roach, Scott Downey, Bob Klein, Kevin Delaney, Keith Kimmel, Evan Feen, Shawn Farmer, Dennis Nazari, Mike Chantrey, even Dave Weaver ..and more. I used to travel, ride and compete with these guys. We all shared the first chapter of snowboarding together. We took it for granted at the time, but I think we all realize now how great it was to be part of something that really redefined who we are. Snowboarding literally changed our lives. We had a fantastic weekend, recreating the Super G and ditch,err I mean halfpipe of 30 yrs ago. A bunch of old guys charging on 25-30 year old equipment! (Imagine going 50mph on 30yr old plastic bindings that broke a lot when they were new!!) The event also marked the on-snow memorial for Tom Sims. He would have been stoked on the turn-out and all the old Sims boards put back into action in his honor. [Thanks Tom!]
-Tom Routh
The Overview Effect
A particularly inspiring video of the ‘big picture’. Every human on the planet needs to watch this and start connecting the dots.
Mt. Baker Banked Slalom
Mt. Baker is the hub of snowboarding, and the Legendary Banked Slalom is hands down the most soulful contest there is. That’s about all I need to say about that. -TR
Craig Kelly Memorial Reunion
A few pics from the C.K. reunion at Mt. Baker Washington this weekend. Fantastic gathering of many pioneers and legends that all contributed to what snowboarding has become today. BIG THANK YOU to Kelly Jo Legaz for being catalyst and organizer to make it happen. It’s been 10 years since Craig’s passing, and he’s still the life of the party. (group photo by A. Longstreth)
RedBull 2012
RedBull seams to be single handedly supporting the entire action/adventure sport scene at this point. Amazing. Marketing dollars put to good use!
Patagonia – Tokyo
Big shout out to Kenji Takeuchi and all the staff from the Patagonia Tokyo store in Shibuya! -TR
SOPHNET – Tokyo
Dropped in on Yasushi Araki at SOPHNET to map out future projects on the FsF Urban Project. FsF is a three-way collaboration of FYi Design x SOPHNET x Fragment Design (F.S.F.). More good stuff in the works! Contact SOPHNET for more information.
New Balance – Tokyo
Linked up with JF & Laura Fullum. JF runs the innovation team at New Balance HQ near Boston, however, he’s recently transplanted for an extended stay in Tokyo to kick off a new NB Design office above their retail space in Shibuya. Not only did we get to tour the Tokyo ‘cool’ district together, we also got to discuss our four favourite topics; Snowboarding, Beer, Skateboarding, and Coffee (in no particular order). -TR
Omotesando Koffee – Tokyo
Found a new favorite coffee haus in Tokyo, Omotesando Koffee. Super minimalist layout with focused priorities on great espresso! Big thanks to JF for this travel nugget. Omotesando also has 17 locations worldwide.
AK457
The AK457 Guide Jacket started out as a FYi initiative to design a purpose built jacket for working mountain guides. We spent a couple of seasons working with the guides at Baldface Lodge to figure out the functional architecture, and to test and improve the jacket for their needs. At the time Baldface received the entire production run, making them the most exclusively outfitted operation on the planet. A couple of seasons later AK457 was launched in Japan as a premium technical mini-collection, and the Guide Jacket evolved and went back into production. Here is the latest iteration of the Guide Jacket currently offered in Japan. Needless to say, these garments are the most technical AK outerwear we ever worked on. Japan always gets the good stuff!
