Check out the new Aether container store in San Francisco.

AETHER – Austin

The Aether Airstream pop-up store in in Austin. Visit AETHER for more info.


AETHER – Boston

The Aether Airstream pop-up store is in Boston. Visit AETHER for more info.

AETHER Airstream

While on covert business in the bay area last week, Shane and I were able to swoop the last day of the Aether Airstream store in San Francisco. Visit AETHER to find out where the Airstream will pop-up next. -TR

Aether Pop-Up Store On Wheels

Aether has just introduced  their dual-purpose mobile ‘man-cave’ / pop up store concept. Check it out.



Aether Apparel 2.0

Aether has recently launched their new collection, and new website. Check it out.

Aether Polar Trench Preview – The Design Details

The Aether Polar Trench is a unique fusion of ideas. Technical materials and processes, obsessive attention to design and construction details, combined with a tailored cut; This is one of those rare projects in which the sum of the parts is greater than the individual components.

The Polar Trench came about as a true design and development collaboration of Aether and FYi. The intent was to create the ultimate urban trench coat, that is as comfortable and elegant, as it is weatherproof. By utilizing seam-sealed waterproof / breathable textiles on the outside, combined with feathery Primaloft insulation and buttery lining fabrics on the inside; The Polar Trench has become something special.

Design details include seamless laminated pocket flaps on the external chest and hand pockets, internal iPhone pocket, internal security pocket, quilted lining with a fully constructed interior trim, and zippered cuff gussets on the sleeves. This is a warm and waterproof Trench that looks elegant in any environment. Click on the pics below to see the full size image.

The Polar Trench has become my favorite piece in the Aether collection this season, and will be my go-to jacket for foul weather urban style.
For more information on the release date and availability, contact Aether Apparel.

AETHER Fall/Winter 2011 PROJECT NY Booth #117

Aether Pop Up

Aether HQ

Aether visionaries Palmer West and Jonah Smith, building out the new Aether HQ in West Hollywood. Here are a few ‘before’ pics, to be followed up with ‘after’ shots at a later date..


Aether in the Los Angelist

…The Aether Waxed Vest was recently written up in the Los Angelist.

Aether at J. Crew

A nice Aether write-up By Josh Peskowitz at

AETHER Alto Jacket

I’ve posted the Alto Jkt before, although now I have the Aether samples in the studio – and I can take my own photo’s. It’s currently -9 below with lots of snow in Birken.. perfect conditions to be wearing an Alto all the time.

The two best forms of insulation are premium goose down, and the synthetic equivalent, Primaloft. The Alto uses the latter.

You can find more info at AETHER.