New Balance Innovation Studio

FYi and the NB Innovation Studio have teamed up on a project to explore technical footwear design and construction. We spent a couple of days with the NB Design Team at their HQ/Design Center/Factory to kick things off. Not sure where we will end up, but it’s clear this project is going to be FUN!

NB still maintains an in-house factory (when was the last time you saw a ‘made in the U.S.A.’ label?).

Was a very inspiring trip. We are looking forward to hosting the NB crew for a visit to the FYi Studio in the near future.

TR


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