Archive for January, 2013

Patagonia – Tokyo

Big shout out to Kenji Takeuchi and all the staff from the Patagonia Tokyo store in Shibuya! -TR


Dropped in on Yasushi Araki at SOPHNET to map out future projects on the FsF Urban Project. FsF is a three-way collaboration of FYi Design x SOPHNET x Fragment Design (F.S.F.). More good stuff in the works! Contact SOPHNET for more information.

New Balance – Tokyo

Linked up with JF & Laura Fullum. JF runs the innovation team at New Balance HQ near Boston, however, he’s recently transplanted for an extended stay in Tokyo to kick off a new NB Design office above their retail space in Shibuya. Not only did we get to tour the Tokyo ‘cool’ district together, we also got to discuss our four favourite topics; Snowboarding, Beer, Skateboarding, and Coffee (in no particular order). -TR

Omotesando Koffee – Tokyo

Found a new favorite coffee haus in Tokyo, Omotesando Koffee. Super minimalist layout with focused priorities on great espresso! Big thanks to JF for this travel nugget. Omotesando also has 17 locations worldwide.


The AK457 Guide Jacket started out as a FYi initiative to design a purpose built jacket for working mountain guides. We spent a couple of seasons working with the guides at Baldface Lodge to figure out the functional architecture, and to test and improve the jacket for their needs. At the time Baldface received the entire production run, making them the most exclusively outfitted operation on the planet. A couple of seasons later AK457 was launched in Japan as a premium technical mini-collection, and the Guide Jacket evolved and went back into production. Here is the latest iteration of the Guide Jacket currently offered in Japan. Needless to say, these garments are the most technical AK outerwear we ever worked on. Japan always gets the good stuff!

FYi – Tokyo

A flash trip to Tokyo last week for 48 hrs of perspective…


Check out the new Aether container store in San Francisco.

Mount Currie Coffee Co. – Whistler

The BEST coffee in Whistler… …is from Pemberton! Mount Currie Coffee Co., just opened the new Whistler location. If you find yourself in the Big Smoke, swoop the new shop and have coffee Chris spro you up proper!

Coast Range Heli

We’ve had an amazing early season in the Coast Range, with the most snow in December in over 30 yrs. Having said that, it was time to pull the trigger on some rapid vertical gain this week. We jumped in with Coast Range Heli, in a Bell 407, and spent the day peak-bouncing the Pemberton Backcountry. Literally lifetimes worth of terrain in every direction. One stoplight and 200+ mountains. This is why we live here. -TR

Happy New Year from FYi

New York has nothing on the Birken New Years fireworks show!
Big Cheers & Happy New Year from the FYi crew.