Archive for November, 2010

The <=> project

Last week we had visitors from the New Balance Innovation Studio & Proto Lab at FYi for a working session on the <=> project. We are building our first shoe prototypes at FYi! I can’t show what we are working on… it was actually a challenge to find 9 photo’s that didn’t let the cat out of the bag. For now, these will have to suffice.

More info eventually.


Aether Pop Up

Tonka Toys

Developing land is easy. You just need one of these, and one of these, and one of these… and a few other things.

Remember when you were 5 yrs old., and you thought heavy equipment was the coolest thing ever.. ?
It is. Real toys for big boys.

Game (almost) on

Looking dreamy up there. The view of 8mile from our mailbox is always inspiring…

…I would imagine this to be the equivalent to a big-wave surfer scopin’ JAWS!
It’s just magic on a nice day. I never get tired of that view.

[ak] 2011

LaNina is in the forecast. Time to gear up! 2011 AK has arrived..

Aether HQ

Aether visionaries Palmer West and Jonah Smith, building out the new Aether HQ in West Hollywood. Here are a few ‘before’ pics, to be followed up with ‘after’ shots at a later date..


Aether in the Los Angelist

…The Aether Waxed Vest was recently written up in the Los Angelist.

S/DBL 5/5 LTD T collection

Go to S/Double for more info..

Go to Shawn Stussy for more perspective..



…with your Man-drink.