Archive for October, 2010

Kanye – “Runaway”

FYi motocross

Well, the snow is starting to fly in the alpine, and the 2010 moto season has officially closed in the great north. The FYi motocross track rough in is 50% complete. Already looking forward to next spring..


Patagonia @ FYi

The Patagonia Design Team just spent a week in the neighborhood.

The area made an impact on Eric Rice, who extended his stay to take a full tour of the B.C. health care system.


Aether at J. Crew

A nice Aether write-up By Josh Peskowitz at

New Balance Innovation Studio

FYi and the NB Innovation Studio have teamed up on a project to explore technical footwear design and construction. We spent a couple of days with the NB Design Team at their HQ/Design Center/Factory to kick things off. Not sure where we will end up, but it’s clear this project is going to be FUN!

NB still maintains an in-house factory (when was the last time you saw a ‘made in the U.S.A.’ label?).

Was a very inspiring trip. We are looking forward to hosting the NB crew for a visit to the FYi Studio in the near future.