Archive for September, 2010

FYi x NB

The most limited edition ever,  ….only 5 pairs in existence.

FYi and New Balance have just kicked off a design exploration project together. We spent the last couple of days visiting the NB Design Center in Lawrence. More info soon.


New FYi site..

You may have noticed, we recently overhauled the FYi site (and we’re still working out a few quirks). The new site is essentially blog driven. On the homepage, each image is a direct link to a ‘featured’ post on the site, and as such will be consistently changing over time. In addition, each post covering specific clients projects will be consolidated in the ‘news’ tab of each clients page. The main FYi blog will be the catch-all for any and all subjects. The upside of this structure is that the body of content throughout the site is constantly refreshing, with the depth of content growing with time. Ck it.



FYi Studio 2.0 – sprouts

The future site of the FYi studio finally sprouts..

Nothing better than watching the grass grow.



2011 AK457 Guide Jacket

The evolution of the Guide Jacket continues..



Ken Block is so badass it’s ridiculous..

FYi x Patagonia

Patagonia and FYi have officially kicked off the Fall 2012 design season. A few pics from our recent visit to the tin shed..

Oso Negro – Nelson, B.C.

If you find yourself in Nelson B.C., Oso Negro is the place to spro up..


2011 Burton [ak] Burn Jacket

The 2011 AK BURN Jacket is available in both 3L Gore Pro Shell with the ultralight woven backer, and in 3L Performance-Shell with the brushed flannel backer. For high-output backcountry duty, go for the 3L Pro Shell. For on area max. comfort, the brushed backer is the way to go.

It’s available in six different colorways – visit for more info.