Archive for August, 2010

2011 Burton Pow Grip

The [patent pending] Pow Grip resolves one of the longest standing pet peeves I’ve had in snowboarding. You know the deal – you go out on a deep blower day, and you batten down the hatches to keep snow from breaching the inner sanctum… you start riding and within five minutes your jacket pops off your glove, and you get snow in your glove and up your sleeve. Re-batten and repeat… all day long.

On one particular waist deep session at Baldface, we started thinking… there must be a solution. Two years of tinkering and testing later… we have the new Pow Grip! Not only does it work, it’s a game changer. I’m now annoyed to test any jacket without it.

It’s essentially a second cuff tab secured to the inside of the cuff in a fixed loop. The tricky bit is that it needed to be patterned to fit perfectly over the 3D shape of your glove when deployed, AND be patterned to lay flat against the inverse 3D shape of your inner sleeve when not deployed (allowing you to run the traditional cuff when you don’t need the lock down).

It takes a day to get used to the feeling of the Pow Grip. You can feel your sleeves tug a bit when you are at maximum range of movement (which is when your old cuff pops off your glove!). However, you will quickly learn to love the locked down feeling, and forever move beyond the iced up glove cuff.. You can starfish into the deep, or posthole up to your armpit and your cuff stays sealed with impunity. Note: Proper sleeve length is essential for proper function.

The Pow Grip is available in the Men’s AK LZ Down, AK Stagger, AK Burn, AK Turbine, the Burton Shelter, and Burton Tronic jackets; For Women; The AK Haven, AK Flare, Burton Skylar, Burton Sage and Burton Prowess Jackets all come equipped.

Get a grip.


2011 FsF Urban Project – Prototype Construction

Please note: All the photo’s posted below are from our in-house prototype construction, and are not color correct. For production colorways please reference the SOPH catalog images above.

Contact SOPH for more information.

2011 FsF Urban Project

FsF Packable Zip-Up Parka

2011 Burton [ak] Mens Jackets

2011 Burton [ak] Mens Pants

2011 Burton [ak] Womens Line

2011 Burton [ak] Packs

2011 Burton [ak] Gloves/Mitts

How to Whip

Get your whip on.

Tailgate Alaska


TGR is taking it to another level.

This is the most anticipated snowboarding documentary ever. It’s been years in the making… don’t miss it!

Pemberton Landslide

Just when you thought the avalanche season was over…

This was the second largest landslide in Canadian history – deemed a once in 2000 years event.

Over 40 million cubic meters of mountainside moved over two kilometers, blocking the lillooet river and Meager creek – which in turn threatened the whole Pemberton valley. Fortunately the water cut a new path… however with all that debris upstream you gotta wonder what’s going to happen this fall. Check it out.


Marshall’s new album RECOVERY is crazy good.

He’s taken his game to another level.

Video after the break