Archive for October, 2009


A new film by Jorli Ricker of Highmark Films.


Palladium boots

Palladium was founded in 1920 to make tires for the fledgling aviation industry. Tires were made by layering canvas bands underneath vulcanized rubber. Palladium’s expertise was so advanced that soon the majority of Europe’s aircraft were using Palladium tires. After World War II, with aircraft manufacturing screeching to a halt, the demand for tires decreased dramatically. Palladium decided to open a plant in Pont De Cheruy, France, to start producing footwear that was as hard wearing as their tires. In 1947 the legendary Pampa boot was born, and the functionality, comfort and durability were so outstanding that the French Foreign Legion adopted it for their use. The Foreign Legion put the boot to the test in the harsh desert conditions of North Africa, and throughout the rugged terrain of the Atlas Mountains.

CHANEL custom

I’m backin’ it.

History of LA MARZOCCA

If you walk into a coffee shop and see one of these machines, you’re good.

The S/Double project

A most interesting collaboration between the S/DOUBLE Corporation and the FYi Design Dept. Ltd. TM. Etc., company…

Design and development of something has commenced.
See Shawn for even more vague information.

Hypebeast TR interview

A recent discussion with Eugene Kan from Hypebeast.

The Fun Theory

It does have to be fun to be fun.

FYi @ Patagonia

Today we kicked off a new design and development project, working on the Fall 2011 Men’s Alpine Climbing Outerwear with Patagonia.


M83 is Anthony Gonzalez.

Steve Mcqueen

The man.

Singer Vehicle Design

The ultimate 911 is actually a bastard child. This isn’t a vintage restoration – this is a modern supercar in a vintage suit. Rather than sticking to the purist mentality – Singer has looked to build their 911 better than those that came before it. To simply build the best possible. Which is a philosophy we respect at FYi.
How state of the art? Try full carbon fiber body work. 930 Brembo Brakes. Coil-over adjustable suspension. Bi-xenon headlights. GPS. Satellite radio. iPod dock. Bluetooth… Even air conditioning… And it still only weighs 2400lbs. Now add a highly motivated hand built 425hp air cooled 3.8L flat 6.

TGR – deeper

Deeper = The next level.
Although the riders get all the glory, it’s the filmers that are most core… Garry Pendygrasse was glacier camping on location for 27 days straight(!) while hauling 50lbs+ of extra camera gear via splitboard.
Check out the behind-the-scenes on Garry’s blog.

Cross Country Snowboarding

East coast backcountry.

James Stewart II

Jedi Supercross flow.


The B movie

Burton’s movie The B will premiere in 12 North American cities during the month of October, including this Monday, October 12 in Vancouver at 5th Ave. Cinemas at 7:30 PM. Each stop will feature athlete autograph sessions, movie premieres, after parties, music and more. The B was filmed on location from New Zealand to North America, pipe, park, backcountry and Stash runs, with riders leaving their mark at every stop.

Sunday, October 11th, 2009