Archive for June, 2009

Project SOPHNET.

A new collaboration between SOPH, FYI, and FRAGMENT. An interesting fusion of technical construction, and sophisticated design applied to urban streetwear.

Stay tuned for more info as the SOPH project develops.
TR

Aston Martin – Half off!

Although that doesn’t mean you can pick it up for half price…
TR

c.k.

The one old friend absent from our discussions, yet fully present in concept & spirit. Craig would have been stoked on the AK457 initiative.

Pure snowboarding.
TR

Burton Japan

The AK 457 design and development posse; TR, Takashi, Masa, and HF.

Hiroshi-san in the 2010 AK Hover jacket.
TR

BURTON AK457 x FYI x FRAGMENT

Today we will be working with Burton Japan on the development of the upcoming AK457 program. This is a special collection for Japan launching in fall of 2010, with a focus on technical backcountry functionality. I can’t be more specific at this time, aside from saying Japan specific fit, Japan specific Gore-Tex, and that this collection will be manufactured in Japan.

TR

FYI Tokyo.

We’ll be in Tokyo this week to work with FRAGMENT DESIGN on a couple projects. Stay tuned.
TR

Last roost…

…before departing for TOKYO.
TR

Weekend Corona post – ‘sandbar’.

Have a great weekend.
TR

Audi R8 5.2 FSI quattro

The V10 version of the incredible R8..



TR

That’s it, That’s all.

Anybody who hasn’t seen Travis Rice’s ‘That’s it, That’s all.’, you need to.

A Snowboarding film done right.
Epic.
TR